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Nov 29, 2005

L.A. RIPTIDE TAKES SOUTHLAND BY STORM AS MAJOR LEAGUE LACROSSE'S NEWEST EXPANSION FRANCHISE

CARSON, CALIFORNIA - Tuesday, November 29, 2005

The Major League Lacrosse (MLL) expansion franchise which will begin play next spring at The Home Depot Center on the campus of California State University, Dominguez Hills, will be known as the Los Angeles Riptide, the team announced today.

\"The decision to name our new Major League Lacrosse team The Los Angeles Riptide was made after an initial list of over one hundred potential nicknames was scaled down to about a dozen which were then tested before numerous focus groups and other interested local fans,\" said Shawn Hunter, President, AEG Sports.  \"The name reflects well on not only the exciting, fast-paced, exciting sport of lacrosse but also the southern California coastal area which the team will call home.\"

A Riptide, by definition, is a strong, narrow surface current that flows rapidly away from the shore, returning the water carried landward by waves. Its name speaks of threatening conditions, only fitting for lacrosse, long considered the fastest game on two feet.

The sport of lacrosse, the oldest-known athletic game played in North America, was originally not a sport at all. Called \"baggataway\" by the North American Indian tribes that founded and played it long before Columbus discovered the New World, lacrosse originated as a ceremonial religious rite. Virtually all tribes of southern Canada and the United States, except those in the Southwest, played some type of lacrosse, and games were usually preceded by solemn rituals and dances. White settlers in the early 17th century gave lacrosse its European name. French Jesuit missionaries felt that the stick used in the contest resembled the type of staff, or crosier, carried by their bishops and known, in French, as la crosse. From then on, baggataway went by the name lacrosse.

The L.A. Riptide will open play in MLL in the 2006 season as one of four expansion teams, alongside Chicago, Denver and San Francisco entries - all of whom will compete in the newly created Western Division. They join the original six Eastern seaboard teams in Baltimore, Boston, Long Island, New Jersey, Philadelphia and Rochester, who will comprise the Eastern Division. 

Each team in Major League Lacrosse plays a twelve-game regular season schedule, beginning in late May and continuing through late August each summer. Every team plays six home games and six away contests. Riptide home games will be at The Home Depot Center's Track and Field Stadium, with a capacity of 10,000 seats.

Tickets for the Riptide's inaugural season at The Home Depot Center are already on sale, with packages beginning at just $ 96 (adults)/ $80 (youth 16 & under). For more information or to purchase your tickets today, please call toll free at 1-866-4-LAX-TIX.

About the L.A. Riptide

The Los Angeles Riptide, southern California's newest professional sports franchise, will begin its inaugural season in May of 2006 as a member of the 10-team Major League Lacrosse (MLL) league. The AEG owned and operated team, based at The Home Depot Center's 10,000-seat track & field facility, will provide fun, affordable family entertainment showcasing America's \"fastest growing team sport\" in addition to becoming the foremost resource for the lacrosse community.

About Major League Lacrosse

Major League Lacrosse, a ten-team professional outdoor lacrosse league, was founded in 1999 by fitness entrepreneur Jake Steinfeld, CEO of Body by Jake Global L.L.C., and founding partners Dave Morrow, a former champion lacrosse player and now CEO of Warrior Lacrosse, a leading global provider of innovative and high performance lacrosse equipment; and Timothy B. Robertson, former CEO of The Family Channel and the current chairman of Bay Shore Enterprises, L.L.C., an investment holding company with activities in international media and Internet technology ventures. The MLL commenced play in June of 2001.  The MLL is comprised of two conferences. The Eastern Conference contains the original six teams, Baltimore, Boston, Long Island, (Montclair) New Jersey, Philadelphia and Rochester. The Western Conference debuts in the 2006 season with MLL expansion franchises Chicago, Denver, Los Angeles and San Francisco. Additional league information can be found at www.majorleaguelacrosse.com.

Los Angeles Riptide Fact Sheet

Ownership Group - AEG
League - Major League Lacrosse
Conference - Western
Founded - November 29, 2005
General Manager - G.W. Mix 
Head Coach - John Tucker
Assistant Coaches - TBD
First Player in team history - Michael Watson (Attackman - University of Virginia '97)
How acquired - Selected with the first overall pick in the 2006 MLL Expansion Draft on October 31, 2005
Home Stadium - The Home Depot Center Track & Field Stadium on the campus of California State University - Dominguez Hills in Carson, California (capacity: 10,000)
Official Training Facility - The Home Depot Center
Colors - Black, White, Gray (PMS 403), Teal (PMS 322), Orange (PMS 021)
Ticket Information - 1-866-4-LAX-TIX
Website - www.lariptide.com
Media Contact - Nick Ammazzalorso (310) 617-9543
nammazzalorso@majorleaguelacrosse.com

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Contact: Nick Ammazzalorso (310) 617-9543
NAmmazzalorso@majorleaguelacrosse.com