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Nov 23, 2004

FELT DESIGNATED OFFICIAL BIKE OF THE ADT EVENT CENTER

November 23, 2004, Lake Forest, CA - Felt Racing, LLC and AEG, owners and operators of The ADT Event Center, located within The Home Depot Center on the campus of California State University, Dominguez Hills in Carson, California are pleased to announce that Felt will be the official bicycle of the new world-class facility for the next 2 years.  The ADT Event Center is the country's only indoor velodrome and has already hosted major cycling events this year including: the 2004 Junior U.S. National Track Championships and the 2004 UCI Junior World Track Championships.  The facility is also the site of the upcoming 2004 UCI World Cup, December 10-12, and the UCI Elite World Championships in March of 2005.  In addition to elite cycling competitions, The ADT Event Center has full menu of riding, training, racing, event and promotional engagements scheduled, year-round.

\"The partnership with Felt is a perfect fit for The ADT Event Center and AEG\", notes Bill Peterson, managing director of The Home Depot Center.  Felt is a company which makes the best products on the market today and truly shares our strong commitment to promoting amateur, professional and international track cycling Their support of this facility and all that it can do for racing, both in the United States and worldwide is a true partnership we are fortunate to have.\"

Felt company president Bill Duehring returned the praise in saying, \"It's an honor for us to have this association with The ADT Event Center, The Home Depot Center and AEG.  The facility is absolutely spectacular and we are looking forward to supporting it and all that it will do for cycling and cycling awareness.  Track racing is a high-voltage sport and we are looking forward to having some fun with this.  The future of track cycling depends on venues such as this and partnerships that are committed to helping encourage new riders and our USA National Team\"    

As a part of the agreement, a fleet of Felt TK2's - the company flagship track bike - will be permanently available at the facility for classes, demonstrations, loaners and other riding and racing opportunities.  There will also be a Felt on permanent display in the lobby entrance.  


About Felt
Felt is a designer, manufacturer and distributor of its own propriety branded premium quality bicycles, framesets, parts and components.  It is located in Lake Forest, California, with additional offices in Edewecht, Germany.  Felt is an internationally recognized brand whose bicycles and products are currently sold in 30 countries worldwide.  Athletes on Felt products have won numerous National and International events including World Championship and international competitions.  For more information on Felt call (949) 452-9050 or log on to www.feltracing.com or www.feltbmx.com

About The Home Depot Center
The Home Depot Center is southern California's new home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes.  The $150 million privately financed facility was developed and is operated by AEG on a 125 acre site on the campus of California State Dominguez Hills in Carson, California, The Home Depot Center features a 13,000 seat stadium for tennis, a 27,000 seat stadium for soccer, athletic competitions and outdoor concerts, a 20,000 seat facility for track & field, the ADT Event Center, a 3500-seat indoor velodrome and other facilities for softball, baseball, beach volleyball, basketball and other sports. Named an Official U.S. Olympic Training Site, The Home Depot Center is also the national team training headquarters for the U.S. Soccer Federation.  The \"complex,\" which is also the home of the nationally recognized Athletes Performance training center for elite and professional athletes has additionally be designated \"official\" training sites for USA Cycling, United States Track & Field, the USTA and the AVP.  Visit The Home Depot Center today at www.thehomedepotcenter.com.